When your brand is in crisis, you need three things by your side: lots of coffee, a stress ball, and a monitoring...
Press
The toughest jobs require you to face unpredictable conditions, like immediate dangers or high-stake situations....
Nobody wants to deal with crises. They’re not fun. Most of us just avoid thinking about them.
The best time to deal with a marketing or PR crisis is before anyone else knows about it. Of course, that’s...
In a nutshell, the goal of PR is to "Get people to say nice things about your brand."
Media monitoring is such a broad word that it’s hard to take tools seriously when they use words like that to...