Joei is Head of Content at Linkfluence, where she turns dry, uninspired content to engaging narratives. Or at least she tries to. Is usually eating otherwise. Connect with her on Twitter @joeei.
When people said mean things about you as a kid, your mom told you to ignore them; When the same thing happens to...
“I love wasting time and money,” said no one ever.
When your brand is in crisis, you need three things by your side: lots of coffee, a stress ball, and a monitoring...
Nobody wants to deal with crises. They’re not fun. Most of us just avoid thinking about them.
Get people to say nice things about your brand.