PR Pulse:
For Public Relations Professionals

PR Pitching: Developing Your Proactive Strategy


It pays to be the first to run a hot trend or newsworthy story.

Influencer Marketing for PR: A 5-Step Plan

We live in an age of digital information overload.

A Reputation Management Checklist for PR Pros

I love how many resources and case studies on marketing tactics and strategies are available today. They’re both...


4 Qualities to Look For in a Public Relations Manager

Social media has changed the PR industry tremendously.

How to Turn Brand Crises into Winning PR Strategies

When people said mean things about you as a kid, your mom told you to ignore them; When the same thing happens to...

3 Ways Monitoring Helps Boost and Track PR ROI

“I love wasting time and money,” said no one ever.


How to Improve Your Crisis Management with Monitoring

When your brand is in crisis, you need three things by your side: lots of coffee, a stress ball, and a monitoring...


8 Reasons Your Agency Needs a PR Social Listening Tool

The toughest jobs require you to face unpredictable conditions, like immediate dangers or high-stake situations....

5 Must-Have Tools to Help You Manage a Social Media Crisis

Nobody wants to deal with crises. They’re not fun. Most of us just avoid thinking about them.

How Monitoring Can Save Your Brand in a PR Crisis

The best time to deal with a marketing or PR crisis is before anyone else knows about it. Of course, that’s...

Top 5 Influencer Marketing Tools for Public Relations

The Ultimate Guide to Media Monitoring For Public Relations Agencies

Media monitoring is such a broad word that it’s hard to take tools seriously when they use words like that to...

6 Signs You Need to Start Tracking PR ROI Better

Get people to say nice things about your brand.

Why Your Campaigns Won't Succeed Without PR Tracking

As a kid, I never missed an episode of Scooby Doo. I loved it, as did millions of other kids. But when my professor...

PR Tracking: How Smart Agencies Use Mention to Improve Campaigns

Every PR professional is looking for an edge. The space is competitive, and clients demand too much more and more....

How to Save Time Monitoring PR Campaigns with Mention

Are you spending a lot of time and money on PR campaigns every month? How much brand buzz or sales are you actually...

8 Reasons Why Pr and Marketing Execs Depend On Mention

Growing and managing a brand online is no walk in the park.

4 Reasons to Convince Your Boss You Need a PR Monitoring Tool

Being a PR manager is not an easy job.

6 Essential Steps For a Crisis Management Plan

A social media crisis can sneak up on you, without any warning.